In a recent webinar from Comcast Technology Solutions’ “The Content Circle of Life” series, co-hosted with Advertising Production Resources (APR), Rori Floyd, SVP of the Global Business Affairs & Talent Payroll division at Cast & Crew (formerly known as The TEAM Companies), shared insights on the growing complexities facing advertisers. The panel examined the shift from a single Agency of Record (AOR) to a fragmented model of specialized partners, revealing both opportunities and challenges in managing a cohesive marketing supply chain. Floyd highlighted the critical role of business affairs in bridging gaps across decentralized teams, showcasing the expertise of Cast & Crew’s Business Affairs & Talent Payroll division as vital in today’s evolving ad landscape.
For a deeper dive into these insights—and much more—don’t miss Rori Floyd’s episode of Cast & Crew’s Master Your Craft, titled “Navigating the Evolving Landscape of Advertising.” Explore how today’s leading brands are mastering the art of a coordinated marketing supply chain in a fragmented ad world.