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Awards
Oscar Updates: New Changes Ahead of 98th Ceremony
The Academy has announced key dates, new rules, and promo guidelines for the 98th Oscars on March 15, 2026. Notable changes: voters must confirm viewing all nominees, and AI in filmmaking is formally acknowledged for the first time.
Marketing
Lessons From Successful Film Marketing Campaigns
Variety’s Entertainment Marketing Summit on April 24 spotlighted how studios and marketers are adapting to shifting audience trends, with panelists sharing fresh strategies like social media engagement and original campaigns.
Hollywood
Letters of Support: LA Workers Get Behind Expanded Tax Credit Proposal
Hollywood workers are backing SB630 and AB1138 to expand California’s Film and TV Tax Credit Program, pushing for $750M annually and wider eligibility. Over 100,000 support letters have been sent to lawmakers.
Sustainability
Shift Toward Sustainability: Recent Innovations in Hollywood
The Hollywood Climate Summit spotlights sustainable tech—like cloud-based tools—that cut paper waste, travel, and energy use, making filmmaking greener, cheaper, and more accessible.
International
Boosting Box Office Revenue: New $137 Million Initiative in China
China has launched the China Film Consumption Year in Beijing, a $137M initiative using subsidies and cross-industry deals to boost box office sales and local economic activity.
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