---
title: This Week's Handful of Must-See Headlines
description: "So much news, so little time. Take five with our #FridayFive. Don't miss the top headlines from April 21-25."
---

[Cast & Crew Blog ](https://blog.castandcrew.com)

# [This Week's Handful of Must-See Headlines](https://blog.castandcrew.com/fridayfive_april21)

 Written by [Cast&Crew](https://blog.castandcrew.com/author/castcrew) | 04/25/2025

****

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Awards

Oscar Updates: New Changes Ahead of 98th Ceremony   
The Academy has announced key dates, new rules, and promo guidelines for the 98th Oscars on March 15, 2026. Notable changes: voters must confirm viewing all nominees, and AI in filmmaking is formally acknowledged for the first time. 

 

Marketing

**Lessons From Successful Film Marketing Campaigns**   
Variety’s Entertainment Marketing Summit on April 24 spotlighted how studios and marketers are adapting to shifting audience trends, with panelists sharing fresh strategies like social media engagement and original campaigns. 

 

Hollywood

Letters of Support: LA Workers Get Behind Expanded Tax Credit Proposal   
Hollywood workers are backing SB630 and AB1138 to expand California’s Film and TV Tax Credit Program, pushing for $750M annually and wider eligibility. Over 100,000 support letters have been sent to lawmakers. 

 

**Sustainability**

Shift Toward Sustainability: Recent Innovations in Hollywood   
The Hollywood Climate Summit spotlights sustainable tech—like cloud-based tools—that cut paper waste, travel, and energy use, making filmmaking greener, cheaper, and more accessible. 

 

**International**

**Boosting Box Office Revenue: New $137 Million Initiative in China**   
China has launched the China Film Consumption Year in Beijing, a $137M initiative using subsidies and cross-industry deals to boost box office sales and local economic activity. 

 

*High five! Another Friday** **Five is going live next **week**—**sam**e** **time,** same place. **We know what caught our eyes, b**ut w**e’re all ears. Tell us **what you’d like to learn more about in our upcoming editions by **following us on * [*Facebook*](https://www.facebook.com/CastCrew/)*, *[*Twitter*](https://twitter.com/CastAndCrewNews/)*, and * [*LinkedIn*](https://www.linkedin.com/company/castcrew/)*. Be sure to **tag **#FridayFive in your comments. *

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*See you next Friday at 10 a.m. (PT).*

[View full post](https://blog.castandcrew.com/fridayfive_april21)

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