DEI
ReFrame Stamp for Gender-Balanced Hiring: New Class of Recipients
ReFrame, a collaboration between Sundance Institute and Women in Film, recently endorsed 94 out of the top 200 TV shows of the 2022-2023 season. These endorsed programs prioritize diversity by ensuring at least 50% representation of women and underrepresented groups in key roles, both on and off screen. Extra recognition goes to shows achieving gender parity throughout their production, including hiring women of color in significant positions. Notable awardees of the stamp include Abbott Elementary, The Bear, and Yellowjackets.
Film Festival
3 Decades and Counting: Sarajevo and the Hub of Southeastern European Cinema
Emerging amidst the Bosnian War's siege, the Sarajevo Film Festival stands as a beacon of cultural resilience. Now in its 29th year, the festival runs from August 11 to 18, showcasing remarkable films and featuring the distinctive "Dealing With the Past" program, which spotlights often-neglected narratives through impactful films and documentaries that confront painful histories.
Measurement
Updating Ads: Introducing the First Fully Standardized TV Ad Currency Workflow
In partnership with Paramount and Omnicom Media Group (OMG), a pioneering pilot project introduces a standardized currency and audience-centric workflow for advertising. Utilizing Mediaocean's ad infrastructure and VideoAmp data, the program facilitates smooth transactions using innovative currencies and diverse audiences, transcending conventional demographics. This collaboration marks a substantial industry leap, fostering future prospects for widespread utilization of audience-focused, first-party data in advertising.
Film
Special Events on the Big Screen: Distributor Fathom Expands Offerings
Denver-based distributor Fathom Events, renowned for bringing live performances to cinemas, is poised for expanded endeavors. Collaborating with The Metropolitan Opera since 2006, their recorded shows amassed $205 million at the box office. Fathom now ventures into original films' theatrical releases, such as an upcoming feature by the Duck Dynasty's Robertson family.
International
Co-Producing Television: Council of Europe To Open Pilot Program for Submissions
Eurimages, renowned for enhancing films via co-productions, now extends its impact as the Council of Europe initiates a three-year series co-production pilot program. Project submissions commence next month, with a €21m investment spanning 2023 to 2025. Operating alongside Eurimages, this sister program offers grants of €250,000 and €500,000 to producers, tailored to project budgets.
High five! Another Friday Five is going live next week—same time, same place. We know what caught our eyes, but we’re all ears. Tell us what you’d like to learn more about in our upcoming editions by following us on Facebook, Twitter, and LinkedIn. Be sure to tag #FridayFive in your comments.
Want an even more convenient way to stay in the know? Get Friday Five sent right to your inbox each week by signing up for our direct newsletter below.
See you next Friday at 10 a.m. (PT).