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International
Gender Parity: Equal Number of Female and Male Protagonists in Film
In 2024, for the first time in recent history, the percentage of top-grossing films featuring female protagonists matched those with male protagonists at 42%. Despite this milestone, gender representation in film still faces challenges, with limited progress in certain roles.
Technology
Film and AI: How the International Industry Embraces the Technology
Hollywood's fear of AI's impact on jobs and artistic integrity has sparked backlash over its use. However, AI is being embraced by filmmakers and indie producers as a tool to expand international reach and enhance creativity, with a growing push for responsible, transparent AI implementation.
Movie Theaters
Expanding the Theatrical Window: Filmmakers Call for Longer Exclusive Runs
Oscar nominated director Sean Baker called for a 90-day theatrical window for films, but data shows that in 2024, the average window for wide-release films has dropped to just 32 days. Even so, major hit films enjoy longer exclusive runs, and shorter windows appear to be financially successful for VOD revenue.
Sports
Super Bowl Sales: Over $800 Million in Ads
This year, Fox and Tubi generated over $800 million in advertising sales during Super Bowl LIX, which became the most-watched Super Bowl in history, attracting 127.7 million viewers. Tubi set a new streaming record with 15.5 million viewers and Kendrick Lamar's halftime show became the most watched in history.
International
Indonesian Film Growth: Discussions at the Internatioanl Film Festival Rotterdam
The International Film Festival Rotterdam (IFFR) showcased Indonesian cinema, highlighting the country's growing influence and the importance of addressing complex history through art. Additionally, filmmakers see the recent co-production agreement between Indonesia and the Netherlands as an opportunity to further elevate Indonesian cinema internationally.
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