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Streaming
The Future of Bundling: New Streaming Packages To Reduce Churn
A new Magid survey reveals that bundling streaming services cuts cancellations by 16% and boosts six-month retention by 15%. Bundles like Disney-Warner Bros. Discovery and Comcast’s StreamSaver enhance customer satisfaction. Both major and smaller services benefit, especially with universal search integration improving user experience.
International
U.S. Content in Asia: Reports Show U.S. Film and TV Drives Streaming Acquisitions
Despite challenges, Hollywood remains crucial in global entertainment. In early 2024, 60% of APAC video subscribers watched U.S. content, outperforming Korean and Japanese titles. Key factors include genre variety, long-term appeal, and successful local adaptations.
Incentives
Proposed Tax Credit Adjustments: Italy Submits New Qualification Rules
The Italian Ministry of Culture has proposed stricter criteria for the 40% film and TV tax credit, requiring an Italian writer or director and a minimum local spending. These changes aim to control public spending, which surged from 2019 to 2022, and to prioritize Italian productions.
Advertising
A Trillion in 2025: New Forecast Predicts Advertising Growth
GroupM projects global advertising spending will grow 7.8% in 2024 to $989.8 billion, reaching $1.1 trillion in 2025. The revised forecast emphasizes the significant role of digital advertising, especially in search, retail, and other digital categories. Meanwhile, U.S. TV ad revenue is expected to decline slightly as connected TV gains a larger share.
DEI
10 Years in Bentonville: Geena Davis Discusses Activism with Variety
Geena Davis accepted Variety’s Creative Impact in Leadership Award at the Bentonville Film Festival on June 10 for her years of activism in the entertainment industry. She founded the Geena Davis Institute on Gender in Media in 2004, significantly influencing gender representation. This year marks the 10th anniversary of the Bentonville Film Festival, which she co-founded to elevate underrepresented voices.
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