---
title: This Week's Handful of Must-See Headlines
description: "So much news, so little time. Take five with our #FridayFive. Don't miss the top headlines from June 17-21."
---

[Cast & Crew Blog ](https://blog.castandcrew.com)

# [This Week's Handful of Must-See Headlines](https://blog.castandcrew.com/fridayfive_june17)

 Written by [Cast&Crew](https://blog.castandcrew.com/author/castcrew) | 06/21/2024

****

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**International**

**Film London’s 20th Anniversary: U.K. Capital Investment Over Five Years   
**Film London announced its support for film, TV, and animation production, expecting to generate £9.5 billion in investment over the next five years. Initiatives like the Production Finance Market and Equal Access Network, which has created over 1,000 jobs and boosted project financing, aim to foster the capital's screen industry. 

 

**Box Office**

**CineEurope Is Ready for Summer: Executives Have High Hopes for Box Office   
**At CineEurope in Barcelona, industry leaders praised *Inside Out 2*'s impressive $295 million global opening, setting a positive tone for the summer. Executives expressed relief and optimism, emphasizing the need for a steady flow of films to sustain audience interest. 

 

**Advertising**

**The 2024 Ad Market: Latest Insights and Thoughts Ahead of Cannes Lions   
**Ahead of Cannes Lions, Magna forecasts a 10% growth in global ad revenue to $927 billion in 2024. The U.S. market is expected to grow by 10.7%, with digital ads up 13.5%. Ad-supported streaming is expanding, while traditional media remains crucial due to events like the Paris Olympics and U.S. Presidential election. 

 

Streaming

Home Page Real Estate: Streaming Screens Attracting Advertisers   
Architect S. Charles Lee's principle of engaging audiences before they enter theaters is mirrored by streaming services using home screen ads to captivate viewers. At NewFronts, platforms like Roku, Vizio, and Amazon Fire TV emphasized home screens to boost viewer engagement and attract advertisers. 

 

**Olympics**

**New Ways To Engage: Advertisers Look To Attract Streaming Sports Fans **  
Procter & Gamble is shifting from traditional heartwarming ads to a six-episode competition series, The Other Games, on Peacock. While continuing traditional Olympic ads, this new format aims to integrate products into natural conversations and may be used for future Olympics if successful. 

 

 

*High five! Another Friday** **Five is going live next **week**—**sam**e** **time,** same place. **We know what caught our eyes, b**ut w**e’re all ears. Tell us **what you’d like to learn more about in our upcoming editions by **following us on * [*Facebook*](https://www.facebook.com/CastCrew/)*, *[*Twitter*](https://twitter.com/CastAndCrewNews/)*, and * [*LinkedIn*](https://www.linkedin.com/company/castcrew/)*. Be sure to **tag **#FridayFive in your comments. *

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*See you next Friday at 10 a.m. (PT).*

[View full post](https://blog.castandcrew.com/fridayfive_june17)

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