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International
Greek Industry at Cannes: Film in the Balkan Peninsula
Greek officials in Cannes introduced Creative Greece, a new governmental body overseeing audiovisual production and the country's 40% cash rebate program, currently paused until October to address outstanding debts. Despite budget concerns and proposed broadcaster taxes, insiders support these changes for the sector's long-term vitality.
Movie Theaters
Gearing Up for Summer: How Movie Theaters Are Preparing
Cinema operators and vendors are innovating to improve the movie theater experience despite pandemic-related content challenges. Efforts include emphasizing gourmet concessions, offering custom popcorn buckets, and exploring additional revenue streams like celebrity-endorsed coffee sales, backed by figures such as Kevin Costner.
Television
The TV Landscape: LA Screenings Showcases New Content for Changing Industry
The LA Screenings, spanning from May 15-17, signals Hollywood's recovery, drawing around 1,000 international TV buyers. Major studios feature diverse content, highlighting adaptation to industry changes like the ascent of FAST channels and AVOD platforms. The focus also lies on co-productions and innovative content development to captivate global audiences.
Cannes
The Industry Floods to Cannes: Festival Expects Increased Market Attendance
The Cannes Film Festival's Marché du Film expects a 6% rise in attendance, nearing 15,000 participants. With 4,000 projects from 140 territories, the market offers networking opportunities and deal-making initiatives. Fast-track access channels and support for project-stage professionals are prioritized.
Streaming
Upfronts Underway: Advertisers’ Impact on Streaming
At this year's upfront presentation, NBC surprised attendees by featuring previews of upcoming Universal films alongside TV series, marking a shift in industry marketing strategies. Advertisers now have more chances to align with premium content from studios like Warner Bros. and HBO, reflecting the trend of major streaming services incorporating commercials even further.
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