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Industry
Content Spending: Six Giants in the US To Spend $126 Billion
Disney, Comcast, Google, Warner Bros. Discovery, Netflix, and Paramount are set to spend an estimated $126 billion on content in 2024, surpassing half of the global market for the first time. This marks a shift toward international programming and strategic spending adjustments.
International
Viewing Habits: European Survey Highlights Children’s Media Preferences
A Europe-wide study on children's viewing habits shows that young audiences favor stories with evolving characters that reflect their own growth. The report urges prioritizing funding for children's films, promoting pan-European collaboration, and establishing regular data collection to better understand young viewers' needs.
Streaming
Entering the Streaming Arena: Samsung TV Plus Makes Mark
Samsung is emerging as a major streaming player with its Samsung TV Plus service, reaching 88 million monthly active users and ranking as the top app on Samsung TVs in the US. Through partnerships with major media companies and targeted advertising, Samsung aims to expand its reach and boost ad capabilities in the streaming market.
Advertising
Spending in Women’s Sports: Advertising is Exceeding Expectations
GroupM's plan to double ad spending on women's sports in 2024 has exceeded expectations, with over 20 brands joining to elevate and monetize this sector. This growth follows an industry trend, with women's sports projected to surpass $1 billion in global revenue in 2024.
Technology
AI and Unions: New Partnership in Initiative To Create Ethical Standard in AI
Entertainment union SAG-AFTRA has partnered with AI company Ethovox to create a voice model ensuring fair pay and revenue sharing for voice actors. This agreement supports SAG-AFTRA’s broader push for ethical AI standards in the industry, emphasizing informed consent and contractual safeguards for performers.
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