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Digital
TikTok Heads to Park City
TikTok is launching new entertainment advertising tools including personalized streaming ads and title launch features while maintaining a major presence at Sundance Film Festival, as a deal transferring control of its US operations to a new investor consortium is set to close Thursday.
Venues
How to Reimagine Hollywood Classics
The Sphere's Wizard of Oz experience has sold 2 million tickets totaling over $260 million since launching in August, prompting plans for an updated version and expansion of the Sphere concept to Washington, D.C.
Industry
Adobe Commits $10 Million to Support Creators
Adobe has announced a $10 million commitment in grants and donated products for 2026 through its Film & TV Fund, supporting underrepresented creators with new partnerships including Amelia Dimoldenberg's Dimz Inc. Academy and Rideback RISE, while launching a direct-to-creators funding pathway.
Partnership
BBC and YouTube Team Up
The BBC and YouTube have announced a partnership to launch simultaneous content across YouTube, iPlayer, and BBC Sounds, create new channels targeting younger audiences, and invest in training 150 UK media professionals to develop digital-first content.
Global
Mobile First Content Leads Online Video Growth
Online video, particularly through advertising-supported models and mobile-first formats like microdramas, is now driving nearly all growth in the global media and entertainment industry, which reached $1.1 trillion in 2025.
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