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Advertising
AI Ads Fuel $3.5T Entertainment Boom by 2029
AI-powered advertising, digital engagement, and surging demand for live events and gaming are set to push the global entertainment and media market to $3.5 trillion by 2029, according to PwC.
Streaming
US Streaming To Hit $113B as Sports and Subs Soar
Driven by live sports, subscription growth, and price hikes, the US streaming market is on track to reach $112.7 billion by 2029—even as traditional TV fades and studios double down on theatrical releases.
International
Hollywood Returns to Italy as Tax Perks Resume
Major international productions are flocking back to Italy after the government reinstated and clarified its 40% film tax credit program, easing industry fears after a fraud investigation temporarily paused incentives.
Movie Theaters
IMAX Profits Soar 139% on Record Box Office
IMAX posted a 139% profit jump and record US box office revenue, fueled by strong global demand for its premium format, expanded screen count, and more films being shot specifically for IMAX.
Industry
Sony, Bandai Namco Forge $464M Anime and Gaming Pact
Sony has taken a 2.5% stake in Bandai Namco for $464 million, forming a strategic alliance to expand globally across anime, gaming, and live experiences by merging production power with IP-rich content.
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