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BLOG | BUSINESS AFFAIRS & TALENT PAYROLL

Ad Creative Production: Centralization vs. Fragmentation

Cast & Crew
| 11/11/2024
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Learn more about how our Business Affairs team can help you get it right when it comes to rights management, SAG-AFTRA signatory, and more.

In a webinar from Comcast Technology Solutions’ “The Content Circle of Life” series, co-hosted with Advertising Production Resources (APR), Rori Floyd, SVP of the Global Business Affairs & Talent Payroll division at Cast & Crew (formerly known as The TEAM Companies), shared insights on the growing complexities facing advertisers. The panel examined the shift from a single Agency of Record (AOR) to a fragmented model of specialized partners, revealing both opportunities and challenges in managing a cohesive marketing supply chain. Floyd highlighted the critical role of business affairs in bridging gaps across decentralized teams, showcasing the expertise of Cast & Crew’s Business Affairs & Talent Payroll division as vital in today’s evolving ad landscape.

Struggling to track talent and rights management across multiple creative partners? Find out how our Business Affairs team can help.

Tags: Business Affairs & Talent Payroll

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