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BLOG | INDUSTRY NEWS

This Week's Handful of Must-See Headlines

Cast & Crew
| 07/25/2025
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Week of July 7, 2025

Friday-Five

 
 

Advertising

AI Ads Fuel $3.5T Entertainment Boom by 2029 
AI-powered advertising, digital engagement, and surging demand for live events and gaming are set to push the global entertainment and media market to $3.5 trillion by 2029, according to PwC. 

Read More

 

Streaming

US Streaming To Hit $113B as Sports and Subs Soar 
Driven by live sports, subscription growth, and price hikes, the US streaming market is on track to reach $112.7 billion by 2029—even as traditional TV fades and studios double down on theatrical releases. 

Read More

 

International

Hollywood Returns to Italy as Tax Perks Resume 
Major international productions are flocking back to Italy after the government reinstated and clarified its 40% film tax credit program, easing industry fears after a fraud investigation temporarily paused incentives. 

Read More

 

Movie Theaters

IMAX Profits Soar 139% on Record Box Office 
IMAX posted a 139% profit jump and record US box office revenue, fueled by strong global demand for its premium format, expanded screen count, and more films being shot specifically for IMAX. 

Read More

 

Industry

Sony, Bandai Namco Forge $464M Anime and Gaming Pact 
Sony has taken a 2.5% stake in Bandai Namco for $464 million, forming a strategic alliance to expand globally across anime, gaming, and live experiences by merging production power with IP-rich content. 

Read More

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