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Measurement
Nielsen Unveils Technology Linking TV Ads to Consumer Actions
Nielsen is enhancing its Nielsen One platform with new technology that helps advertisers track if TV commercials drive real consumer actions, such as purchases or showroom visits, shifting from traditional audience measurement to outcome-based analytics.
Industry
Fox Acquires Stake in Penske Entertainment To Accelerate IndyCar Growth
Fox has purchased a one-third stake in Penske Entertainment, which owns IndyCar and the Indianapolis Motor Speedway, aiming to deepen their partnership and drive the sport’s growth with improved digital strategy, promotion, and immersive content.
Awards
Ted Danson and Mary Steenburgen To Receive Bob Hope Humanitarian Award Together
Ted Danson and Mary Steenburgen will jointly receive the Television Academy’s Bob Hope Humanitarian Award at the 77th Emmys for their lifelong philanthropy and activism, the first time the award honors a couple.
International
Southeast Asia’s Premium VOD Market Surges With 1.5M New Subscribers in Q2 2025
The Southeast Asian premium VOD market gained over 1.5 million subscribers in Q2 2025—almost double Q1’s growth—led by Netflix, Viu, and iQIYI, fueled by strong demand for Korean, Thai, Indonesian, and Chinese content across local and regional viewers.
Music
Live Nation Boosts Stake in Mexican Promoter Ocesa with $641M Investment
Live Nation is fast-tracking the acquisition of an additional 24% stake in Mexican concert promoter Ocesa for over $641 million, expanding its control in Mexico’s growing live music market and solidifying its leadership in Latin America’s entertainment industry.
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