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International
UK-Ireland Box Office Surges
The UK and Ireland box office jumped 18% in January to £111.6 million. Lionsgate’s The Housemaid led the way with £20.6 million, and Universal’s Hamnet added £15.8 million. The Housemaid is now Lionsgate’s fifth-biggest release in the region.
Sports
Super Bowl LX Draws Massive Audience
NBC’s Super Bowl LX pulled in 124.9 million viewers, the second highest ever. Bad Bunny’s first Spanish-language halftime show drew 128.2 million viewers and racked up four billion social media views in just 24 hours.
Digital
AI Videos Spark Copyright Concerns
ByteDance’s AI tool, Seedance 2.0, is going viral, creating videos that mimic Hollywood films, including deepfakes of Tom Cruise and Brad Pitt. Experts warn it raises major copyright and intellectual property concerns.
Production Incetnives
San Francisco Updates Film Incentives
San Francisco Mayor Daniel Lurie signed new film incentives offering a 20% rebate and up to $1 million in fee rebates. It’s the first update since 2006, aiming to bring more Hollywood productions to the city.
Advertising
Brands Dive Into Micro-Dramas
Brands like Crocs, P&G, and JC Penney are creating micro-dramas—1–2-minute story-led episodes on platforms like ReelShort that blend entertainment with subtle product promotion.
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